• Social Media

    Why Does Your Social Media Need Engagement Posts?

    As I have been talking to churches and completing Online Wellness Evaluations, some of the most common feedback I give is this: start using engagement posts. These are your polls, your fill-in-the-blanks, your Coke-or-Pepsi questions. But why are these important? As a church, shouldn’t our primary focus be on the scripture and getting people in our door? The answer is yes, and also no. Yes, your primary focus as a church should be on scripture. Social media is one of the most effective ways to get people to actually come through your doors. Those things are both true. The issue here is in the way social media works in general.…